‘Big Data’ Is Bunk, Obama Campaign’s Tech Guru Tells University Leaders – Wired Campus – The Chronicle of Higher Education

“The ‘big’ there is purely marketing,” Mr. Reed said. “This is all fear … This is about you buying big expensive servers and whatnot.”

via 'Big Data' Is Bunk, Obama Campaign's Tech Guru Tells University Leaders – Wired Campus – The Chronicle of Higher Education.

Also funny what he says about his own education ….

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